Why can't I just be loved for me.....

Why can't I just be loved for me? Why does it always have to be because of everything else and because I can hold myself down? Why does it have to be that I'm a kind hearted person and everyone always takes advantage of me? Why does it have to be that I'm the one that always gets hurt? I am so tired of being hurt. I just want to be loved and cared for. I want someone to hold me and tell me that everything will be ok and it is going to be ok. I'm tired of being lied to, being taken advantaged of and I'm tired of having to deal with the bullshit that I've always dealt with. Everytime I start to feel like things will be ok this time and better, but they turn out to be alot worst. What am I doing wrong? What can I do to make things better? Someone please help me!